Segmentation allows for tailored strategies for your target market segments, but amid a fast-paced world constantly in flux, it can be difficult to ensure any strategy lasts longer than a few years. 

One of the major factors in the success of any segmentation project is how it is rolled out to different levels in your organisation.

Segmentation needs to have a value beyond blue-sky planning. It’s about more than list-making. So how can you ensure your segmentation project is effectively rolled out and impactful?

In our roundtable, Bonamy Finch will be talking with 10 Insight Directors about how they have activated their insights, which deliverables work the best and key lessons learnt.