We share how we’ve used this cutting-edge approach to uncover key business insight that drives customer acquisition and retention for clients.

A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge.

In our 1 hour webinar, the experts at STRAT7 Bonamy Finch will discuss how to turn data into insight and insight into action. As we establish what the best practice is for segmentation projects.

We explore what it will look like if insight starts to flow through a business, how organisations can wrap the business relevance within cultural relevance and how it can be disseminated peer-to-peer; not from on-high.

While segmentation of large consumer groups is a key strategic driver for B2C organisations, it is something that is often overlooked for B2B.