Webinar

Understanding Moments that Matter with Occasion-based Segmentation

Thursday 9th December 2021

When it comes to understanding consumer behaviour, context matters. None more so than within the FMCG sector, where consumers engage with brands or product categories more often.

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Webinar

Is Your Segmentation Driving Marketing Effectiveness and ROI?

On Demand

Whilst an effective segmentation is the starting point for creating a one-to-one relationship with your customers, it only gets you so far. We’ll show you how to successfully activate your segmentation to drive greater customer value and growth.

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Webinar

Hybrid Segmentation: The New Targeting Approach to Unify your Organisation

On Demand

We share how we’ve used this cutting-edge approach to uncover key business insight that drives customer acquisition and retention for clients.

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Webinar

Top Tips for Perfect Segmentation: What we’ve learnt from 1,500 studies

On Demand

A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge.

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