Download our ebook to learn 11 essential tips from over 20 years of experience and more than 1,500 segmentation studies. A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge. Do it wrong and you risk wasting valuable time, money and resources.


STRAT7 Bonamy Finch are recognised as the industry leaders in segmentation, having carried out over 1,500 studies. Over the years, we’ve covered a huge range of categories from travel to sports, to FMCG and pretty much everything in between. All of these experiences have taught us not only how to achieve best-practice, but the practical steps to get there and the pitfalls to avoid.

Download our guide to find out the essential lessons we’ve learned from over 20 years of segmentation including:

  • Start with the end user in mind.
  • Link data to your assets.
  • Speak to the right people.
  • Segment on the right attributes.
  • Get the best quality data and analysis.
  • Squeeze the most out of your data.
  • Tease, don’t hype the impact.
  • Have a deployment plan and budget.
  • Have answers for sceptics.
  • Make data accessible.

Plus much more, with real life examples throughout.