This is not an ebook about customer analytics – it’s about what you do with customer analytics. Making your marketing more effective. Getting, growing and keeping your customers. Creating more customer value.

Using customer data effectively means a shift in perspective, away from what the data is and towards what you need it to do. So whilst many businesses strive to be customer-centric, there’s often a gap between that ambition and the reality.

In this ebook, we discuss how you can bridge that gap.

What’s inside…

• How to bring the customer focus into everyday decisions making.
• Why it’s important to start with the business question (before analysing data).
• How to avoid analysis paralysis.
• 8 crucial steps you should take now to bridge the gap.
• How customer analytics supports customer acquisition, growth and retention.
• Checklist on how to make your business customer-centric.
• Case studies – Vue, Spotify, EasyPark.