How hybrid segmentation drives business growth

What if you could increase the value of every customer interaction you have, so you can meet the…

[Ebook] Introduction to Hybrid Segmentation

Accelerate growth by unlocking the full potential of your customer data.Segmentation should be one…

3 Takeaways from our Hybrid Segmentation Lunch & Learn

After two long years we were really excited to host a physical…

Are there shortcoming in your segmentation?

A major challenge for any business is the effective implementation of data across their different…

Do your customers reflect the wider world?

Decisions. Every brand has them and most consider what’s good or achievable for the company…

Delivering ROI from segmentation

Stimulating and simulating: Delivering ROI from segmentation

In the final blog of the series, Customer Analytics Director at…

Why segmentation isn’t static

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…

What is the biggest barrier facing segmentation?

What’s the main barrier to successful segmentation and how can you overcome it?

Michael Fisher, introduces the single biggest barrier to effective…

How segmentation is rising to the occasion

Ever wondered why your carefully targeted sales aren’t quite hitting the mark? Maybe it’s time to…

How do I find out why customers are leaving?

It is often difficult to get any sort of answer as to why your customers are leaving, let alone a…

Layering data for a complete picture of churn

By building up different data sets, we can get a much fuller picture of your customers, their…

How do I know if I have a problem with churn?

In times of uncertainty, customer retention is everything.Our understanding of how our customers…

Calculating Churn

Your business is a leaky bucket. The bigger the hole, the more customers that leave and the…

Achieving Customer Centricity: Have realistic ambitions (1/6)

There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…

Achieving Customer Centricity: Think strategically (2/6)

There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…

Achieving Customer Centricity: Beware analysis paralysis (3/6)

A lot of companies have so much data it becomes hard to see the wood for the trees. They get…

Achieving Customer Centricity: Think long term (4/6)

One of the most difficult things about adopting a customer-centric strategy is balancing the…

Achieving Customer Centricity: Understand the customer life cycle (5/6)

One of the fundamentals of becoming more customer-centric is mapping out the wider customer…

Achieving Customer Centricity: Be open to other data sources (6/6)

We have already talked about how too much data can often be a barrier to customer-centricity, now…

The customer centricity gap

Every organisation wants to get closer to customers.Yet there’s a gap between companies’ ambition…

Segmentation Activation: every medium matters

No matter how detailed and definitive your new segmentation strategy, it only has value when it’s…

Segmentation Activation: 5 key lessons

Activating your segmentation is a crucial step in the ultimate success of the programme. With more…

Segmentation Activation: Workshops

"You would be surprised how many times I’ve seen people presented with the same information come…

[Ebook] Bridging the Gap: Turning Customer Analytics into Business Value

This is not an ebook about customer analytics – it’s about what you do with customer…

bonamy finch segmentation

Is now the right time to start a segmentation programme?

It's the question on everyone's lips. While some have adapted better than others, every brand saw…

b2b segmentation ebook

[Ebook] B2B Segmentation: Your New Secret Weapon

While segmentation of large consumer groups is a key strategic…

11 tips towards perfect segmentation bonamy finch

[Ebook] 11 Proven Steps to Effective Segmentation

Download our ebook to learn 11 essential tips from over 20 years…

Bonamy Finch segmentation analysis type

Segmentation – analysis choice

Your choice of analysis will have a big impact on the results of your segmentation programme. This…

Bonamy Finch validating data segmentation

Validating your segmentation data

Without rigor, research is worthless, becomes fiction, and loses its utility. High quality data is…

bonamy finch segmentation tips

Qualitative research for Segmentation

The starting point with any successful segmentation programme is the business problem/question you…

Bonamy Finch quantative research

Quantitative Research for Segmentation

Good quality data is absolutely essential to any segmentation programme. We have already discussed…

Bonamy Finch - segmenting your crm

Segmenting your CRM

Our clients are always looking for a way to get a quick return on investment on their segmentation…

Bonamy Finch - how to segment

How to segment

Segmenting your audience will lead to a focused approach to customer acquisition and retention but…

bonamy finch have answers to sceptics

11/11 Segmentation Tips: Have answers for sceptics

Despite the fact that segmentation is widely adopted and has a long history of ROI across…

bonamy finch algorithms for segmentation

10/11 Segmentation Tips: Don’t forget algorithms

“Algorithm development can seem like a boring technical detail – until you start recruiting…

bonamy finch - data accessible key for segmentation

9/11 Segmentation Tips: Make data accessible

“Empowering data literate people within your organisation to be able to explore the segmentation…

bonamy finch Have a deployment plan

8/11 Segmentation Tips: Have a deployment plan & budget

“A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…

squeeze your data when segmenting

7/11 Segmentation Tips: Squeeze your data

Segmentation studies typically involve large samples, and quite long surveys. This means they…

Bonamy finch get the right data analysis

6/11 Segmentation Tips: Get the best quality data (and analysis)

“Low quality data is bad for all research – but even more so for segmentations. Low…

Bonamy finch Segment on the right things

5/11 Segmentation Tips: Segment on the right things

“The question brands are always asking us, is what should they segment on. Brands are looking to…

bonamy finch speak to the right people

4/11 Segmentation Tips: Speak to the right people

“So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…

B2B segmentation bonamy finch

3/11 Segmentation Tips: Tease, don’t hype

“Segmentation has the power to be genuinely transformative for businesses. As such it can be…

segmentation tips bonamy finch

2/11 Segmentation Tips: Link to your data assets

“We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

bonamy finch what is hybrid segmentation

1/11 Segmentation Tips: Start with the end-user in mind

“It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

bonamy finch what is hybrid segmentation

What is Hybrid Segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…

Bonamy Finch - psychographic segmentation

Pros & Cons of Psychographic Segmentation

Psychometric Segmentation looks to group customers based on their psychological characteristics.…

Bonamy Finch - behavioural segmentation

Pros & Cons of Behavioural Segmentation

Behavioural Segmentation looks at the transactional data that is all around us from actions such…

Bonamy Finch - geographic segmentation

Pros & Cons of Geographic Segmentation

Geographic Segmentation is the grouping prospective customers by postal code, city, country,…

Bonamy Finch - demographic segmentation

Pros & Cons of Demographic Segmentation

Demographics are the most widely used form of segmentation and take into consideration factors…

Bonamy Finch - effective segmentation

Effective Segmentation is…

Segmentation is not a small, one off job. They are big, expensive programmes of work which can…

Bonamy Finch - why segment

What are the benefits of segmentation?

Market segmentation is the process of grouping or dividing an audience into subgroups based on…

Personal Means Profitable bonamy finch

[Ebook] Personal Means Profitable

How to turn personalisation into profits by driving better advertising, brand and communication…

Bonamy Finch Range Optimisation

Range optimisation: good for brands, good for consumers

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…

Reboot your personalisation strategy (and grow profits by +20%)

How to do personalisation effectively

Personalisation is not a new concept. Brands have recognised the value potential of engaging with…