What is Hybrid Segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique segmentation strategy.It delivers a unifying consumer segment framework, operational across multiple business functions for maximum business…

Pros & Cons of Psychographic Segmentation

Psychometric segmentation is subjective in its nature and takes into account, personality traits, hobbies, life goals, values, lifestyle and psychological influences.There are several techniques that are employed to gather this information from…

Pros & Cons of Behavioural Segmentation

Behavioural segmentation looks at the transactional data that is all around us.  Actions such as; website visits, brand interactions, user status, spending and purchasing habits all give us an understanding of consumer behaviour.Pros Behavioural…

Pros & Cons of Geographic Segmentation

Geographic segmentation is the grouping prospective customers by ZIP code, city, country, radius around a certain location, climate or whether they are in an urban or rural location.Pros There are plenty of practical reasons why you would segment…

Pros & Cons of Demographic Segmentation

Demographics are the most widely used form of segmentation and take into consideration factors such as; age, gender, income, family situation, annual income, education, ethnicity. The B2B version of this, firmographics also incorporates company…

Effective Segmentation is…

Having worked on over 1500 studies, STRAT7 Bonamy Finch thought we'd discuss the key principles to what makes an effective segmentation...Measurable & Applicable One the most basic requirements from segmentation is that it should be…

What are the benefits of segmentation?

Market segmentation is the process of grouping or dividing an audience into subgroups based on commonalities and shared characteristics. These characteristics can range from things such as a user’s age, location or income to their needs, wants,…

Personal means profitable – ebook

How to turn personalisation into profits by driving better advertising, brand and communication ROI.In order to drive profitability, personalisation now involves getting to know far more than just a prospect’s postcode or a customer’s name: it…

Bonamy Finch Range Optimisation

Range optimisation: good for brands, good for consumers

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where brands and retailers trim their product/ service ranges whilst seeking to maintain – or ideally increase – their sales, is already an established…

Reboot your personalisation strategy (and grow profits by +20%)

How to do personalisation effectively

Personalisation is not a new concept. Brands have recognised the value potential of engaging with their customers for a long time already.However, despite living in an era where we have more access to smart tech and data than ever before, brands are…