Achieving business success with a 360-degree customer view and effective data utilisation
Organisations must have a comprehensive understanding of their customers to drive business…
Becoming data-driven: Cultivating a data culture and empowering decision-making
Becoming a data-driven organisation is essential in today's digital age.It requires more than…
Unleashing the commercial value of data: Overcoming data challenges to maximising ROI
In today's data-driven world, organisations recognise the importance of leveraging data to drive…
[Ebook] Unlock deeper, unconscious truths using unstructured data
Tap into the power of unstructured data with strat7.aiUnstructured data like text, video and audio…
Tap into the power of unstructured data
People live their lives online interacting with each other, expressing their identity and telling…
[Ebook] Hybrid Analytics: The Route to True Customer-Centricity
No more guess work. No more treating customers like numbers.Discover how hybrid analytics can…
How hybrid segmentation drives business growth
What if you could increase the value of every customer interaction you have, so you can meet the…
[Ebook] Introduction to Hybrid Segmentation
Accelerate growth by unlocking the full potential of your customer data.Segmentation should be one…
3 Takeaways from our Hybrid Segmentation Lunch & Learn
After two long years we were really excited to host a physical…
Are there shortcoming in your segmentation?
A major challenge for any business is the effective implementation of data across their different…
Do your customers reflect the wider world?
Decisions. Every brand has them and most consider what’s good or achievable for the company…
Stimulating and simulating: Delivering ROI from segmentation
In the final blog of the series, Customer Analytics Director at…
Why segmentation isn’t static
Continuing our blog series on activating segments, Customer…
What’s the main barrier to successful segmentation and how can you overcome it?
Michael Fisher, introduces the single biggest barrier to effective…
How segmentation is rising to the occasion
Ever wondered why your carefully targeted sales aren’t quite hitting the mark? Maybe it’s time to…
How do I find out why customers are leaving?
It is often difficult to get any sort of answer as to why your customers are leaving, let alone a…
Layering data for a complete picture of churn
By building up different data sets, we can get a much fuller picture of your customers, their…
How do I know if I have a problem with churn?
In times of uncertainty, customer retention is everything.Our understanding of how our customers…
Calculating Churn
Your business is a leaky bucket. The bigger the hole, the more customers that leave and the…
Achieving Customer Centricity: Have realistic ambitions (1/6)
There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…
Achieving Customer Centricity: Think strategically (2/6)
There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…
Achieving Customer Centricity: Beware analysis paralysis (3/6)
A lot of companies have so much data it becomes hard to see the wood for the trees. They get…
Achieving Customer Centricity: Think long term (4/6)
One of the most difficult things about adopting a customer-centric strategy is balancing the…
Achieving Customer Centricity: Understand the customer life cycle (5/6)
One of the fundamentals of becoming more customer-centric is mapping out the wider customer…
Achieving Customer Centricity: Be open to other data sources (6/6)
We have already talked about how too much data can often be a barrier to customer-centricity, now…
The customer centricity gap
Every organisation wants to get closer to customers.Yet there’s a gap between companies’ ambition…
Segmentation Activation: every medium matters
No matter how detailed and definitive your new segmentation strategy, it only has value when it’s…
Segmentation Activation: 5 key lessons
Activating your segmentation is a crucial step in the ultimate success of the programme. With more…
Segmentation Activation: Workshops
"You would be surprised how many times I’ve seen people presented with the same information come…
[Ebook] Bridging the Gap: Turning Customer Analytics into Business Value
This is not an ebook about customer analytics – it’s about what you do with customer…
Is now the right time to start a segmentation programme?
It's the question on everyone's lips. While some have adapted better than others, every brand saw…
[Ebook] B2B Segmentation: Your New Secret Weapon
While segmentation of large consumer groups is a key strategic…
[Ebook] 11 Proven Steps to Effective Segmentation
Download our ebook to learn 11 essential tips from over 20 years…
Segmentation – analysis choice
Your choice of analysis will have a big impact on the results of your segmentation programme. This…
Qualitative research for Segmentation
The starting point with any successful segmentation programme is the business problem/question you…
Quantitative Research for Segmentation
Good quality data is absolutely essential to any segmentation programme. We have already discussed…
Segmenting your CRM
Our clients are always looking for a way to get a quick return on investment on their segmentation…
How to segment
Segmenting your audience will lead to a focused approach to customer acquisition and retention but…
11/11 Segmentation Tips: Have answers for sceptics
Despite the fact that segmentation is widely adopted and has a long history of ROI across…
10/11 Segmentation Tips: Don’t forget algorithms
“Algorithm development can seem like a boring technical detail – until you start recruiting…
9/11 Segmentation Tips: Make data accessible
“Empowering data literate people within your organisation to be able to explore the segmentation…
8/11 Segmentation Tips: Have a deployment plan & budget
“A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…
7/11 Segmentation Tips: Squeeze your data
Segmentation studies typically involve large samples, and quite long surveys. This means they…
6/11 Segmentation Tips: Get the best quality data (and analysis)
“Low quality data is bad for all research – but even more so for segmentations. Low…
5/11 Segmentation Tips: Segment on the right things
“The question brands are always asking us, is what should they segment on. Brands are looking to…
4/11 Segmentation Tips: Speak to the right people
“So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…
3/11 Segmentation Tips: Tease, don’t hype
“Segmentation has the power to be genuinely transformative for businesses. As such it can be…
2/11 Segmentation Tips: Link to your data assets
“We've been working in segmentation for over 20 years, and we're often asked how has it changed in…
1/11 Segmentation Tips: Start with the end-user in mind
“It’s quite easy to start with the end user in mind, but what we've found is that the throughout…
What is Hybrid Segmentation?
Hybrid segmentation combines multiple types of customer segmentation models to form a unique…
Pros & Cons of Psychographic Segmentation
Psychometric Segmentation looks to group customers based on their psychological characteristics.…
Pros & Cons of Behavioural Segmentation
Behavioural Segmentation looks at the transactional data that is all around us from actions such…
Pros & Cons of Geographic Segmentation
Geographic Segmentation is the grouping prospective customers by postal code, city, country,…
Pros & Cons of Demographic Segmentation
Demographics are the most widely used form of segmentation and take into consideration factors…
Effective Segmentation is…
Segmentation is not a small, one off job. They are big, expensive programmes of work which can…
What are the benefits of segmentation?
Market segmentation is the process of grouping or dividing an audience into subgroups based on…
[Ebook] Personal Means Profitable
How to turn personalisation into profits by driving better advertising, brand and communication…
Range optimisation: good for brands, good for consumers
Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…
How to do personalisation effectively
Personalisation is not a new concept. Brands have recognised the value potential of engaging with…