Bonamy Finch - effective segmentation

Effective Segmentation is…

Having worked on over 1500 studies, STRAT7 Bonamy Finch thought we'd discuss the key principles to…

Achieving Customer Centricity: Understand the customer life cycle (5/6)

One of the fundamentals of becoming more customer-centric is mapping out the wider customer…

Bonamy Finch - behavioural segmentation

Pros & Cons of Behavioural Segmentation

Behavioural segmentation looks at the transactional data that is all around us.  Actions such as;…

How do I know if I have a problem with churn?

In times of uncertainty, customer retention is everything.Our understanding of how our customers…

Bonamy Finch - segmenting your crm

Segmenting your CRM

Often the best place to start when considering segmentation is within your own database.…

Personal Means Profitable bonamy finch

[Ebook] Personal Means Profitable

How to turn personalisation into profits by driving better advertising, brand and communication…

Calculating Churn

Your business is a leaky bucket. The bigger the hole, the more customers that leave and the…

Bonamy Finch segmentation analysis type

Segmentation – analysis choice

Your choice of analysis will have a big impact on the results of your segmentation programme. This…

11 tips towards perfect segmentation bonamy finch

[Ebook] 11 Proven Steps to Effective Segmentation

Download our ebook to learn 11 essential tips from over 20 years…

Bonamy Finch Range Optimisation

Range optimisation: good for brands, good for consumers

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…

bonamy finch - data accessible key for segmentation

9/11 Segmentation Tips: Make data accessible

“Empowering data literate people within your organisation to be able to explore the segmentation…

Achieving Customer Centricity: Have realistic ambitions (1/6)

There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…

Bonamy Finch - psychographic segmentation

Pros & Cons of Psychographic Segmentation

Psychometric segmentation is subjective in its nature and takes into account, personality traits,…

bonamy finch have answers to sceptics

11/11 Segmentation Tips: Have answers for sceptics

Despite the fact that segmentation is widely adopted and has a long history of ROI across…

Segmentation Activation: 5 key lessons

Activating your segmentation is a crucial step in the ultimate success of the programme. With more…

Bonamy Finch - demographic segmentation

Pros & Cons of Demographic Segmentation

Demographics are the most widely used form of segmentation and take into consideration factors…

Bonamy Finch - why segment

What are the benefits of segmentation?

Market segmentation is the process of grouping or dividing an audience into subgroups based on…

The customer centricity gap

Every organisation wants to get closer to customers.Yet there’s a gap between companies’ ambition…

Segmentation Activation: Workshops

"You would be surprised how many times I’ve seen people presented with the same information come…

Achieving Customer Centricity: Be open to other data sources (6/6)

We have already talked about how too much data can often be a barrier to customer-centricity, now…

segmentation tips bonamy finch

2/11 Segmentation Tips: Link to your data assets

“We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

squeeze your data when segmenting

7/11 Segmentation Tips: Squeeze your data

Segmentation studies typically involve large samples, and quite long surveys. This means they…

Reboot your personalisation strategy (and grow profits by +20%)

How to do personalisation effectively

Personalisation is not a new concept. Brands have recognised the value potential of engaging with…

[Ebook] Bridging the Gap: Turning Customer Analytics into Business Value

This is not an ebook about customer analytics – it’s about what you do with customer…

bonamy finch speak to the right people

4/11 Segmentation Tips: Speak to the right people

“So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…

Bonamy Finch quantative research

Quantitative Research for Segmentation

By considering how you will use the insight generated, you can better understand the types of…

b2b segmentation ebook

[Ebook] B2B Segmentation: Your New Secret Weapon

While segmentation of large consumer groups is a key strategic…

Bonamy Finch validating data segmentation

Validating your data

High quality data has always been essential to any segmentation but can be totally ruined poor…

Layering data for a complete picture of churn

By building up different data sets, we can get a much fuller picture of your customers, their…

Achieving Customer Centricity: Think strategically (2/6)

There’s a gap between companies’ ambition to be customer-centric and the actual implementation of…

bonamy finch segmentation tips

Qualitative research for Segmentation

By considering how you will use the insight generated, you can better understand the types of…

Bonamy finch Segment on the right things

5/11 Segmentation Tips: Segment on the right things

“The question brands are always asking us, is what should they segment on. Brands are looking to…

bonamy finch Have a deployment plan

8/11 Segmentation Tips: Have a deployment plan & budget

“A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…

bonamy finch algorithms for segmentation

10/11 Segmentation Tips: Don’t forget algorithms

“Algorithm development can seem like a boring technical detail – until you start recruiting…

Achieving Customer Centricity: Beware analysis paralysis (3/6)

A lot of companies have so much data it becomes hard to see the wood for the trees. They get…

bonamy finch what is hybrid segmentation

1/11 Segmentation Tips: Start with the end-user in mind

“It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

Segmentation Activation: every medium matters

No matter how detailed and definitive your new segmentation strategy, it only has value when it’s…

bonamy finch segmentation

Segmentation programmes post-lockdown

Is now the right time to start a segmentation programme?It's the question on everyone's lips.…

bonamy finch what is hybrid segmentation

What is Hybrid Segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…

Achieving Customer Centricity: Think long term (4/6)

One of the most difficult things about adopting a customer-centric strategy is balancing the…

Bonamy finch get the right data analysis

6/11 Segmentation Tips: Get the best quality data (and analysis)

“Low quality data is bad for all research – but even more so for segmentations. Low…

Bonamy Finch - how to segment

How to segment

Segmenting your audience will lead to a more focused approach to customer acquisition and…

How do I find out why customers are leaving?

It is often difficult to get any sort of answer as to why your customers are leaving, let alone a…

Bonamy Finch - geographic segmentation

Pros & Cons of Geographic Segmentation

Geographic segmentation is the grouping prospective customers by ZIP code, city, country, radius…

B2B segmentation bonamy finch

3/11 Segmentation Tips: Tease, don’t hype

“Segmentation has the power to be genuinely transformative for businesses. As such it can be…